EventInsight is born!

19 January 2019

EventInsight is born!

It's July 2017 and we are having a brainstorming session at Almanapp regarding the development of an app specifically tailored for congresses and conventions. Almanapp is a company from Groningen that has been developing mobile apps since 2013. Since 2017, it has been located in The Big Building, the former PostNL building that has recently been populated with creative and innovative start-ups. The new energy that this new environment provided was immediately noticeable. Back to July 2017, and at the moment it is not yet known what the app will look like, what it will do, and for which organisations it will offer a solution to. What is clear however, is that Almanapp, with its unique framework, makes developing apps approachable and ensures that specific solutions for congresses and conventions will be affordable.

EventInsight provides the organisation with new data and more insight into the interaction at a convention.

After several brainstorming sessions, we agreed on what the app has to be able to do:

  1. Provide better insight to the organisation in mutual communication between participants
  2. Improve lead generation for both exhibitors and visitors
  3. Show general and personalised schedules
  4. Enable contact between the organisation and participants through chats and push notifications
  5. Smart networking; making automatic connections between participants to encourage networking.
  6. Generate a final report for the organisation with feedback for improving the event

And now the name?

Now that we knew exactly what the app had to do and how we were going to approach our development process, we went looking for a name. Almanapp held a social gathering for the entire Big Building in Groningen to get input from every side. Our suggestion board was filled in no-time, but one of them jumped out immediately: EventInsight! With the help of The Big Building's creativity, our name was born.

Start-up guru Nick Stevens had some experience with developing this kind of app and advised us to find a group of enthousiastic pilot clients to help us develop and test our new platform. Nick helped us with interesting follow-up appointments with, among others, the organisations of TED Groningen and the Social Impact Days. Without Nick's advice and our location in The Big Building we would have never had access like this. At the moment we can tell you that our enthusiastic pilot customers are being transformed into real EventInsight Early Adopters. You can read how we achieved that here.


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